Eros Universe Unveiled: AI Revolution in India's Creative Sphere

Eros Innovation has launched 'Eros Universe,' an AI-driven creator economy app, at the India AI Impact Summit. Built on 'Large Cultural Models,' it's the first initiative from India offering culturally trained AI. The app supports creators through storytelling and production within a rights-protected ecosystem supported by significant film and character assets.

Eros Innovation has unveiled 'Eros Universe,' an innovative AI-powered creator economy app, at the India AI Impact Summit held in New Delhi. The app is positioned as the first institutionally deployed system of its kind, leveraging what the company describes as 'Large Cultural Models' (LCMs) – a technology built and originated from India that enriches AI with cultural depth.

Crafted by ErosGenAI, the firm's artificial intelligence sector, the LCM framework revolutionizes AI by embedding cultural context, emotional depth, and regional storytelling grammar into its algorithms. The framework incorporates three core components: LCM for contextual reasoning, LCVM trained on cinematic elements, and LCEM focusing on culturally immersive settings.

These models are trained on over 1.5 trillion culturally enriched tokens, extracted from decades of film and music assets to ensure the content creation aligns with Indian cultural heritage. This ecosystem operates on sovereign and compliance-centric infrastructure, drawing upon licensed datasets and governed by Indian regulations to maintain rights-based storytelling.

The access to 12,000 films and 100,000 characters empowers creators to innovate within protected creative boundaries. Eros Universe aims to democratize digital participation across India's smaller cities through AI-enhanced production and creation. Furthermore, it's supported by a $5 million global initiative to foster AI-native projects in film, series, and music.

Kishore Lulla, Eros Innovation's founder, emphasized the creation of an infrastructure allowing creators unrestricted entry to the digital landscape while safeguarding the intrinsic cultural narratives of India. The initiative is aligned with the national AI mission, as noted by S Krishnan from the Ministry of Electronics and Information Technology (MeitY), aiming for India to emerge as a key player in responsible AI.

The company, headquartered in the Isle of Man with operations in major global hubs including London and Abu Dhabi, is touted as a sovereign cultural-tech leader with a substantial asset base and financial strength. Eros Innovation's ecosystem encompasses diverse verticals, expanding its influence beyond AI to entertainment, wellness, education, and deep-tech sectors.

Following the Eros Universe's debut, India is positioned not just as a consumer, but as a pioneering contributor to the culturally enriched AI landscape on the global stage. (ANI)

(With inputs from agencies.)