Brainbees Solutions Prepares for IPO Launch

Brainbees Solutions Ltd, the parent company of FirstCry, is set to launch its IPO on August 6. The Pune-based company will feature a fresh issue of equity shares worth Rs 1,666 crore and an OFS component of up to 5.44 crore shares from existing shareholders. Bidding starts August 5.

Brainbees Solutions Ltd, the parent company behind online e-commerce giant FirstCry, is gearing up for its Initial Public Offering (IPO) slated for launch on August 6. The three-day IPO is scheduled to close on August 8, with the anchor portion opening for bidding on August 5, as per the red herring prospectus.

The offering encompasses a fresh issue of equity shares, valued at Rs 1,666 crore, alongside an offer for sale (OFS) of up to 5.44 crore shares by current shareholders. Significant stakeholders Softbank and Mahindra & Mahindra (M&M) will be offloading a portion of their holdings during the IPO.

FirstCry, launched in 2010, dominates India's market as the largest multi-channel retailer for mothers', babies' and kids' products. With its strong brand loyalty and recent international expansions, the company strives to bring an inclusive parenting experience to regions including the UAE and KSA.

(With inputs from agencies.)