Meghalaya and Mother Dairy Sign Strategic MoU to Boost Agricultural Marketing

The Meghalaya government has signed an MoU with Mother Dairy Fruits and Vegetables to improve agricultural marketing and supply chain management. The partnership aims to enhance logistics, market connectivity, post-harvest care, and the dairy sector. It will also support crop research, varietal improvement, and the 'Meghalaya brand' marketing.

The Meghalaya government on Friday announced a significant stride in agricultural marketing, signing an agreement with Mother Dairy Fruits and Vegetables. The MoU aims to enhance the agricultural supply chain and marketing mechanisms in the northeastern state.

According to the Meghalaya State Agricultural Marketing Board, this collaboration will reduce transit times for produce, allowing it to reach larger markets efficiently. Chief Minister Conrad K Sangma praised the initiative, highlighting its potential to benefit farmers through Mother Dairy's extensive network.

The partnership will address key challenges faced by farmers, improving market connectivity and post-harvest care. Focus areas include crop research, varietal improvements, and logistical optimization. Additionally, the deal aims to strengthen the dairy, fruit, and vegetable value chains, promoting the 'Meghalaya brand' in Delhi. NDDB's Meenesh Shah lauded the MoU as a pathbreaking initiative for Meghalaya's agricultural sector.