IDFC FIRST Bank Launches Ashva Metal Credit Card for Premium Customers

IDFC FIRST Bank has introduced the Ashva Credit Card, targeting affluent customers with luxury travel perks and exclusive offers. The card, crafted from metal and powered by Visa, combines Indian heritage with modern design. Notable features include low forex charges, enhanced lounge access, and exceptional rewards.

IDFC FIRST Bank, known for its innovative financial solutions, has launched the Ashva Credit Card, crafted specifically for affluent and discerning customers. This new offering, powered by Visa, celebrates the spirit of modern India while being deeply rooted in its rich cultural heritage.

The Ashva Credit Card is designed with premium metal, offering an elegant aesthetic that combines traditional Indian beauty with contemporary sophistication. It provides various luxury travel benefits such as low forex charges and complimentary access to airport lounges, making it essential for young, affluent explorers.

Key features include 1% forex fees on foreign transactions, 10x reward points on significant spends, multiple airport lounge visits, trip cancellation cover, movie ticket offers, and annual golf privileges. Surveys show a strong preference for metal cards, which are seen as symbols of exclusivity and status.

(With inputs from agencies.)