Danone's Bold Move: Ditching Artificial Dyes for Healthier U.S. Yogurt

Danone aims to remove artificial dyes from its U.S. yogurt brands in response to health concerns and regulatory pressure. The move aligns with efforts by U.S. Health Secretary Robert F. Kennedy Jr. to make America healthier. Currently, 2% of Danone's products contain these dyes, including some Yo Crunch and Light & Fit items.

Danone, the yogurt giant, is planning to eliminate artificial dyes from its U.S. products amidst growing health concerns and regulatory scrutiny. Shane Grant, CEO of Danone's Americas business, confirmed the initiative, aligning it with U.S. Health Secretary Robert F. Kennedy Jr.'s agenda to boost national health.

Only 2% of Danone's U.S. portfolio contains artificial dyes, with popular items like Yo Crunch vanilla yogurt with M&Ms using them. The move is seen as a proactive step given increasing consumer awareness and related policy changes across American states.

The Consumer Brands Association has also highlighted the industry's shift towards dye-free products. Despite reports of Kennedy's understanding with food manufacturers, no formal agreement exists. States like Arizona and West Virginia have already banned such dyes in school food, underscoring the trend's momentum.

(With inputs from agencies.)