Puma Adapts to Tariffs Amid Leadership Change

Puma, adapting its supply chain due to U.S. tariffs, plans to reduce its merchandise share from China, potentially hiking U.S. prices. The company, transitioning leadership to Arthur Hoeld after profit warnings, reported mild sales growth but maintained its 2025 outlook, despite challenges from potential tariffs and market competition.

German sportswear giant Puma is restructuring its supply chain, reducing shipments from China to the U.S. in response to potential tariff impacts, as disclosed by its CFO.

With a leadership transition underway, incoming CEO, former Adidas executive Arthur Hoeld, is set to steer the company amidst mounting market pressures.

Puma, maintaining its 2025 outlook and reporting slight sales growth, faces challenges from tariff threats and increased competition from Adidas and Nike.

(With inputs from agencies.)