BYD's Cashback Strategy Boosts Dealer Incentive

Chinese automotive giant BYD is offering cashbacks of 666 yuan, equivalent to about $92.70, to dealers across China. This move aims to enhance sales and support the dealer network amid economic fluctuations. The initiative reflects an adaptive strategy in the competitive automotive market.

In a strategic maneuver aimed at bolstering sales, Chinese automotive titan BYD has introduced cashbacks for dealers across the nation. Each vehicle sale now comes with a 666 yuan rebate, approximately $92.70.

This initiative is designed to support the dealer network and adapt to shifting market dynamics in the automotive industry.

Industry analysts see BYD's move as a reflection of the competitive pressures faced by car manufacturers as they navigate fluctuating economic conditions.

(With inputs from agencies.)