Teen Skincare Revolution: Introducing HEY TEEN

HEY TEEN, a new skincare brand in India, addresses the specific needs of adolescent skin, which differs significantly from adult skin. Founded by cosmetic scientist Jayati Goel, the brand offers science-backed, locally-relevant products free of harsh chemicals, designed for teenage and pre-teen skin. Education on skincare essentials is also prioritized.

MUMBAI, INDIA – At 11 PM, a teenager scrolls through Instagram, influenced by adults promoting anti-aging serums. However, adult skincare products can harm teenage skin. HEY TEEN, a novel Indian skincare brand, aims to change this misconception with products tailored for teenage skin's needs.

Teenage skin undergoes unique changes due to hormonal shifts, leading to excess sebum and sensitivity. Adult products like retinol and rich moisturizers often aggravate these conditions, causing damage. HEY TEEN, founded by scientist Jayati Goel, offers formulations perfect for the adolescent skin barrier.

Indian teenagers face additional environmental stressors requiring special consideration. HEY TEEN provides dermatologist-approved, natural-driven products like face washes and acne treatments, reinforcing the importance of proper skincare education. Their focus is on gentle, effective care to support teens through their skin's transformative phase.

(With inputs from agencies.)