Left Menu
Development News Edition

Model Arizona Muse urges fashion industry to change in climate fight

Reuters | Updated: 13-02-2020 22:22 IST | Created: 13-02-2020 22:11 IST
Model Arizona Muse urges fashion industry to change in climate fight
File photo Image Credit: Instagram (arizona_muse)

Model Arizona Muse urged the fashion industry to become more environmentally sustainable and use its power to help combat climate change, as she joined forces with campaign group Extinction Rebellion ahead of London Fashion Week. The London event launches on Friday, the second leg of a month-long catwalk season which takes in New York, Milan and Paris. Muse, 31, has made a video for Extinction Rebellion and both want to use the shows to raise awareness.

For big labels, sustainability is an increasingly prominent theme as they seek to promote their environmental credentials to more carbon-conscious consumers, but Muse said more action was needed and faster. The American-born model, who has worked for Chanel, Estée Lauder, Prada, Louis Vuitton, and Yves Saint Laurent, said she felt the climate crisis on a daily basis.

"We are in a shocking situation and we need to feel the shock," she told Reuters. She wants fashion to lower its environmental impact and shout about climate change to help change people's behavior.

"That's what I love about being in fashion - this industry can completely change people's minds overnight. We have that power to do that," she said, adding that sustainable clothes did not have to be "scratchy" and "brown". "We need to harness that power and change the perception of what sustainable fashion is," she said.

Climate activism has become a feature of the British capital's fashion week over the last 12 months, with Extinction Rebellion activists trying to use protests such as gluing themselves to doors to try to draw attention to the clothing industry's impact on the environment. The fashion industry accounts for 8-10% of global carbon emissions, more than all international flights and maritime shipping combined, according to the UN Environment Programme.

For example, the UN says, textile dyeing is the second-largest polluter of water globally and it takes around 2,000 gallons of water to make a typical pair of jeans. Every second, the equivalent of one garbage truck of textiles is landfilled or burned, it adds.

Muse said she loved fashion events but they needed to redirect their energy towards sustainability. "I personally don't want fashion week to go away. I think it's an amazing moment that we can take to educate and inspire," she said.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

Download The Devdiscourse News App for Latest News.



All party meeting - Blocking dialogue not culture of Bengal, Mamata needs to speak up

If that happens, history will record it as the dark age of Bengal....

Diya Jalao for COVID 19: How Modi put Power Grids and power warriors at risk?

While Prime Minister Narendra Modis staunch supporters are busy in search of hidden science behind the sudden announcement of 9minutes9pm campaign but his ignorance of the actual science has put the nation in another danger. The scientists ...

'Diya jalao' for COVID 19: Modi needs to practice his teachings and control fake news on social media

In his video message to the nation on Friday the Prime Minister talks about peoples collective power to win the invincible. However, he has made no concreate efforts to win over the confidence and represent the collective power of the polit...


Latest News

US navy captain fired for voicing virus concern tests positive: report

The US naval commander whose widely publicised plea for help for his coronavirus-affected crew led to his dismissal has reportedly himself tested positive for the disease. Captain Brett Croziers COVID-19 test result was reported Sunday by t...

Tesla engineers show ventilator prototype on YouTube

Engineers at Tesla Inc showed a prototype for a ventilator on Sunday evening in a video published on the companys YouTube channel, as hospitals around the country overwhelmed by coronavirus patients face device shortages.The design for the ...

Crowd in ICoast destroys coronavirus test centre

Residents in a working-class district of the Ivory Coast city of Abidjan on Sunday destroyed a coronavirus testing centre that was under construction, police and health ministry officials said. Videos posted on social media, showed several ...

Oil prices fall sharply as key meeting delayed

Oil prices fell sharply Monday after a meeting to discuss output cuts between OPEC and its allies was delayed, dimming hopes of swift action to support coronavirus-ravaged energy marketsUS benchmark West Texas Intermediate was down 7.8 per ...

Give Feedback