AI Revolutionizes National Consumer Helpline: Tenfold Surge in Complaints

The National Consumer Helpline has seen a dramatic rise in consumer complaints due to the implementation of AI for sector-specific analysis. Complaints increased tenfold from 2015 to 2024, fostering consumer confidence. The technology has reduced grievance disposal time and converted companies into convergence partners for quicker resolutions.

The National Consumer Helpline (NCH) reported a significant uptick in consumer complaints following the introduction of artificial intelligence in sector-specific analysis, according to the consumer affairs ministry.

The adoption of AI has dramatically boosted the volume of complaints from 12,553 in December 2015 to an impressive 1,55,138 in December 2024, showcasing heightened consumer trust in the system.

The upgraded technology has not only accelerated complaint handling times but also transformed how grievances are addressed, turning companies with the highest volumes into 'convergence partners,' mandating quicker resolution processes.