Social Media Reels Revolutionize Construction Workers' Welfare Access

The Madhya Pradesh Building and Other Construction Workers Welfare Board has launched a social media initiative to provide short videos and reels about welfare schemes, registration processes, and essential information for construction workers. The effort aims to deliver accurate and accessible content to workers and their families.

The Madhya Pradesh Building and Other Construction Workers Welfare Board has embarked on a new digital initiative, enhancing its communication strategy by utilizing social media platforms.

Short videos and reels will now inform construction workers and their families about welfare schemes, registration processes, and other essential information.

State Labour Minister Prahlad Patel emphasized the importance of this move, stating it ensures critical information reaches workers efficiently. AI-enhanced content will help break down complex details, making benefits and updates more accessible to those with reading difficulties.

(With inputs from agencies.)