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Bharatiya Janata Yuva Morcha

(BJYM) Mumbai president Mohit Kamboj Thursday said he has

changed his surname to "Bharatiya".

The BJP youth wing leader told reporters his "Proud

Bharatiya" Foundation has been set up with an aim to work

towards unity amongst people by encouraging them to be

identified by their Indianness or Bharatiyata first.

"I want to be the first example of what the campaign

wants to achieve. I have changed my surname to Bharatiya and

this will be my identity henceforth," he said.

He said the name change has been effected in the

official gazette as well.

The BJYM leader, who is also national president of

Indian Bullion and Jewellery Association, said his

foundation's objective is to unite people under a common

national identity of Bharatiyata, shedding all identities of

caste, culture, region, religion and language.