Study finds colours evoke similar feelings around the world

While it is known that people around the world associate colours with emotions, a recent study has found that from different parts of the world often associate the same colours with the same emotions.

ANI | Washington DC | Updated: 13-09-2020 14:42 IST | Created: 13-09-2020 14:24 IST
Study finds colours evoke similar feelings around the world
Representative image.. Image Credit: ANI

While it is known that people around the world associate colours with emotions, a recent study has found that from different parts of the world often associate the same colours with the same emotions. The study was published in the journal Psychological Science.

This was the result of a detailed survey of 4,598 participants from 30 nations over six continents, carried out by an international research team. "No similar study of this scope has ever been carried out," said Dr Daniel Oberfeld-Twistel, member of the participating team at Johannes Gutenberg University Mainz (JGU). "It allowed us to obtain a comprehensive overview and establish that colour-emotion associations are surprisingly similar around the world."

Scientists report that the participants were asked to fill out an online questionnaire, which involved assigning up to 20 emotions to twelve different colour terms. The participants were also asked to specify the intensity with which they associated the colour term with the emotion. The researchers then calculated the national averages for the data and compared these with the worldwide average. "This revealed a significant global consensus," summarised Oberfeld-Twistel. "For example, throughout the world, the colour of red is the only colour that is strongly associated with both a positive feeling -- love -- and a negative feeling -- anger." Brown, on the other hand, triggers the fewest emotions globally.

However, the scientists also noted some national peculiarities. For example, the colour of white is much more closely associated with sadness in China than it is in other countries, and the same applies to purple in Greece. "This may be because in China white clothing is worn at funerals and the colour dark purple is used in the Greek Orthodox Church during periods of mourning," explained Oberfeld-Twistel. In addition to such cultural peculiarities, the climate may also play a role. According to the findings from another of the team's studies, yellow tends to be more closely associated with the emotion of joy in countries that see less sunshine, while the association is weaker in areas that have greater exposure to it.

According to Dr Daniel Oberfeld-Twistel, it is currently difficult to say exactly what the causes for global similarities and differences are. "There is a range of possible influencing factors: language, culture, religion, climate, the history of human development, the human perceptual system." Many fundamental questions about the mechanisms of colour-emotion associations have yet to be clarified, he continued. However, by using an in-depth analysis that included the use of a machine learning approach developed by Oberfeld-Twistel, a computer program that improves itself as the database grows, the scientists have already discovered that the differences between individual nations are greater the more they are geographically separated and/or the greater the differences between the languages spoken in them. (ANI)

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)



Tracking Fintech during COVID-19: Harnessing power of technology

Its abundantly clear now that as fintech cements its place in the financial sector, accelerated further by the COVID-19 pandemic, it could open the sector to new possibilities by harnessing the power of technology to deliver financial ...

Tectonic turns: How technology shaped healthcare over the decades

Tracing an episodic evolution, with technology at the interface of human and his health....

World Water Day sees crises of inequality in countries both rich and poor

... ...

Privacy and data protection: Reviewing notable policy frameworks

The evolved privacy principles and the resulting legislation across the world primarily aim to force the data collector to define the purpose for which the data is being collected along with the need to obtain explicit consent for the said ...


Latest News

South African variant can 'break through' Pfizer vaccine, Israeli study says

The coronavirus variant discovered in South Africa can break through PfizerBioNTechs COVID-19 vaccine to some extent, a real-world data study in Israel found, though its prevalence in the country is low and the research has not been peer re...

Ash coats Caribbean island of Saint Vincent after volcano eruption

The tiny eastern Caribbean island of Saint Vincent was blanketed with a thin layer of ash and a strong sulphur smell hung in the air on Saturday, a day after a volcano spectacularly erupted after decades of inactivity. The eruption of La So...

Mexico reports 2,192 new coronavirus deaths in one of largest daily pandemic tolls

Mexicos government on Saturday reported 2,192 new confirmed coronavirus deaths, one of its biggest one-day tolls during the pandemic, bringing the countrys total to 209,212 deaths.It was not immediately clear whether the Saturday figure, wh...

Djibouti's President Guelleh wins fifth term with 97% of votes

Djiboutis President Ismail Omar Guelleh won a fifth five-year term on Saturday after an election boycotted by most of the opposition, securing over 97 of the votes cast, official data from the Interior Ministry on Saturday showed.Fridays vo...

Give Feedback