Left Menu
Development News Edition

Study finds colours evoke similar feelings around the world

While it is known that people around the world associate colours with emotions, a recent study has found that from different parts of the world often associate the same colours with the same emotions.

ANI | Washington DC | Updated: 13-09-2020 14:42 IST | Created: 13-09-2020 14:24 IST
Study finds colours evoke similar feelings around the world
Representative image.. Image Credit: ANI

While it is known that people around the world associate colours with emotions, a recent study has found that from different parts of the world often associate the same colours with the same emotions. The study was published in the journal Psychological Science.

This was the result of a detailed survey of 4,598 participants from 30 nations over six continents, carried out by an international research team. "No similar study of this scope has ever been carried out," said Dr Daniel Oberfeld-Twistel, member of the participating team at Johannes Gutenberg University Mainz (JGU). "It allowed us to obtain a comprehensive overview and establish that colour-emotion associations are surprisingly similar around the world."

Scientists report that the participants were asked to fill out an online questionnaire, which involved assigning up to 20 emotions to twelve different colour terms. The participants were also asked to specify the intensity with which they associated the colour term with the emotion. The researchers then calculated the national averages for the data and compared these with the worldwide average. "This revealed a significant global consensus," summarised Oberfeld-Twistel. "For example, throughout the world, the colour of red is the only colour that is strongly associated with both a positive feeling -- love -- and a negative feeling -- anger." Brown, on the other hand, triggers the fewest emotions globally.

However, the scientists also noted some national peculiarities. For example, the colour of white is much more closely associated with sadness in China than it is in other countries, and the same applies to purple in Greece. "This may be because in China white clothing is worn at funerals and the colour dark purple is used in the Greek Orthodox Church during periods of mourning," explained Oberfeld-Twistel. In addition to such cultural peculiarities, the climate may also play a role. According to the findings from another of the team's studies, yellow tends to be more closely associated with the emotion of joy in countries that see less sunshine, while the association is weaker in areas that have greater exposure to it.

According to Dr Daniel Oberfeld-Twistel, it is currently difficult to say exactly what the causes for global similarities and differences are. "There is a range of possible influencing factors: language, culture, religion, climate, the history of human development, the human perceptual system." Many fundamental questions about the mechanisms of colour-emotion associations have yet to be clarified, he continued. However, by using an in-depth analysis that included the use of a machine learning approach developed by Oberfeld-Twistel, a computer program that improves itself as the database grows, the scientists have already discovered that the differences between individual nations are greater the more they are geographically separated and/or the greater the differences between the languages spoken in them. (ANI)


TRENDING

OPINION / BLOG / INTERVIEW

Post-COVID-19 Nigeria needs a robust Health Management Information System to handle high disease burden

Nigeria is among a few countries that conceptualised a health management information system HMIS in the early 90s but implementation has been a challenge till date. Besides COVID-19, the country has a huge burden of communicable and non-com...

Morocco COVID-19 response: A fragile health system and the deteriorating situation

Learning from its European neighbors, Morocco imposed drastic measures from the initial stages of the COVID-19 outbreak to try to contain its spread. The strategy worked for a few months but the cases have surged after mid-June. In this sit...

COVID-19: Argentina’s health system inefficiencies exaggerate flaws of health information system

You can recover from a drop in the GDP, but you cant recover from death, was the straightforward mindset of Argentinas President Alberto Fernndez and defined the countrys response to COVID-19. The South American nation imposed a strict...

Rwanda’s COVID-19 response commendable but health information system needs improvement

Rwanda is consistently working to improve its health information system from many years. However, it is primarily dependent on the collection and reporting of health data on a monthly basis. Besides, evaluation studies on Rwandas HIS publis...

Videos

Latest News

Walmart, Amazon among donors to QAnon-promoting lawmaker

Walmart, Amazon and other corporate giants donated money to a Tennessee state lawmakers reelection campaign after she used social media to amplify and promote the QAnon conspiracy theory, according to an Associated Press review of campaign ...

Oppo launches Reno 4 SE 5G with AMOLED display, 65W fast charging

Oppo has launched the Reno 4 SE 5G smartphone in mainland China. The device comes with an AMOLED display with a 60Hz refresh rate, triple rear cameras, and 65W fast-charging support.The Oppo Reno 4 SE 5G is available for pre-order in China ...

'I deserved it': Djokovic gets obscenity warning in SF win

Novak Djokovic knows it isnt model behaviour when he loses his cool on the tennis court. Yet he just cant help himself.Exactly two weeks after he was defaulted from the US Open, and a day after he was warned by the chair umpire for breaking...

World leaders to mark United Nations at 75 as pandemic challenges organization

World leaders will come together, virtually, on Monday to mark the 75th anniversary of the United Nations, as the deadly coronavirus pandemic challenges the effectiveness and solidarity of the 193-member world body.As COVID-19, which emerge...

Give Feedback