Redefining the Menu: How Carbon Labels Can Drive Sustainable Food Choices

A new type of carbon label that indicates whether a food is animal- or plant-based, alongside its emissions score, has been shown to encourage consumers to choose more sustainable food options. This approach bridges the knowledge gap, helping consumers understand the greenhouse gas emissions impact of their food choices.

In a bid to promote sustainable food choices, researchers have developed a novel carbon label that clearly identifies whether a product is animal- or plant-based, alongside displaying its emissions score. This innovation aims to educate consumers on the environmental impact of their diet, ultimately steering them towards climate-friendly food options.

Experiments conducted in Australia, the United States, and the Netherlands demonstrate that consumers exposed to these new labels are more adept at associating high greenhouse gas emissions with animal-based foods. This newfound understanding translates into more eco-conscious decisions, as consumers opt for plant-based meals more frequently.

For businesses and policymakers, the implications are significant. Current carbon labels often fall short, merely displaying numerical data without clarifying the source of emissions. The adoption of these improved labels could align consumer choices with sustainable practices, facilitating action towards climate goals. As Australia strives to meet its environmental commitments, such initiatives become ever more crucial.

(With inputs from agencies.)