We chose not to proceed with IPL digital rights given the price to secure that package: Disney's Rebecca Campbell

The IPL TV and digital rights for the 2023-2027 cycle have been sold to Star India and Viacom18 respectively for a whopping Rs 48,390 crore for 410 matches at e-auctions on Tuesday. IPL is now the second most valued sporting league in the world in terms of per match value.

Disney Star has secured the television rights package for 2023-27 Indian Premier League seasons. The IPL TV and digital rights for the 2023-2027 cycle have been sold to Star India and Viacom18 respectively for a whopping Rs 48,390 crore for 410 matches at e-auctions on Tuesday. IPL is now the second most valued sporting league in the world in terms of per match value.

"We are pleased to extend our association with the Indian Premier League and look forward to offering the next five seasons across our portfolio of television channels. We made disciplined bids with a focus on long-term value. We chose not to proceed with the digital rights given the price required to secure that package. IPL is an important component of our portfolio of television channels in India, providing an incredible opportunity for us to showcase The Walt Disney Company's powerful global brands and iconic storytelling, as well as Disney Star's impressive collection of local original content, to millions of viewers in India," said Rebecca Campbell, Chairman, International Content and Operations, The Walt Disney Company in a statement. "We will be exploring other multiplatform cricket rights, including future rights for the International Cricket Council (ICC) and Board of Control for Cricket in India (BCCI), which we currently hold through the 2023 and 2024 seasons, respectively. Additionally, we hold Pro Kabaddi League rights, Indian Super League football rights, as well as various international sports rights, including the Wimbledon Championships and the English Premier League.

At the same time, we are focused on growing our robust slate of original entertainment content for Disney+ Hotstar and our television channels in the region. Our vast portfolio of more than 70 television channels in India cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content, reaching 90% of pay cable and satellite TV homes in the region.

Disney+ Hotstar has changed the way Indians watch their entertainment - from favorite locally produced original TV shows, to global blockbuster films, and popular sporting events. Last year, Disney+ Hotstar was home to seven of the Top Ten Hindi SVOD entertainment series in India, and we currently have more than 100 local original titles in our content pipeline -- with over 80 local originals slated to premiere this fiscal year," added the statement. (ANI)

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