Bundesliga Broadcasting Bonanza: A €4.5 Billion Windfall for German Clubs

The German football league, through its Deutsche Fussball Liga (DFL), will distribute around €4.5 billion to its 36 professional clubs over four years from 2025, marking a 2% increase from the previous period. Sky Deutschland, DAZN, and ARD will hold the broadcasting rights.

The Deutsche Fussball Liga (DFL) announced on Thursday that the German football league will grant approximately €4.5 billion in broadcasting rights to 36 professional clubs over the next four years. The auction for the rights period from 2025/26 to 2028/29 generated an additional €84 million compared to the previous period, signaling strong demand despite global trends.

"We have shown that the league is very attractive," stated committee spokesperson Hans-Joachim Watzke in Frankfurt. This marks a 2% hike even as international markets see a decline in rights value, stressing the Bundesliga's enduring appeal.

Pay-to-view rights will be shared by Sky Deutschland and DAZN, while public broadcaster ARD will maintain its rights for free-TV transmissions of most matches. The impressive deal highlights the lucrative nature of German football on a global stage.

(With inputs from agencies.)