ASICS Strengthens Indian Presence with First COCO Store Launch

ASICS inaugurates its first Company-Owned Company-Operated store in India at DLF Mall of India, Noida, with a celebratory event featuring Sara Ali Khan. The store reflects ASICS' commitment to innovation in sports and lifestyle, marking a significant milestone in its Indian market journey.

ASICS, the renowned Japanese sportswear brand, has entered a new chapter in India with the opening of its first Company-Owned Company-Operated (COCO) store at DLF Mall of India, Noida. This landmark event was graced by actor and fitness enthusiast Sara Ali Khan, mirroring the brand's dedication to performance, innovation, and lifestyle.

The store's design, characterized by minimalistic interiors and modern technology, offers customers a dynamic, immersive experience across ASICS’ comprehensive product range. The grand launch celebrated the fusion of fitness and fashion, transforming the venue into a vibrant hub for sneaker culture and self-expression.

ASICS CEO Yasuhito Hirota emphasized the importance of the Indian market, highlighting the launch as a milestone in ASICS' global strategy. With the goal of expanding its footprint to 200 stores by 2026, the brand continues to align with India's growing interest in sports and wellness, promoting its foundational philosophy of 'A Sound Mind in a Sound Body.'