Reviving Spirits: IPL Expansion & Champions League Resurgence

Punjab Kings co-owner Ness Wadia advocates for extending the Indian Premier League (IPL) window and reviving the Champions League T20. He suggests increasing the number of IPL games and holding auctions overseas to enhance the IPL's brand value, potentially mirroring India's economic growth.

Ness Wadia, co-owner of the Punjab Kings, is advocating for the extension of the Indian Premier League (IPL) window and the revival of the Champions League T20. Speaking with PTI, Wadia emphasized the prudence of extending the IPL season by adding more games as a means to boost the league's brand value.

He also welcomed the idea of holding player auctions overseas, citing the potential for increased international exposure of the IPL. This strategy would reduce the gap between the end of the IPL season in May and the traditional December auction. Wadia sees it as an opportunity to maintain momentum and fan engagement.

The broader vision includes reviving the Champions League T20, drawing parallels with football's league systems like UEFA. Wadia argues that a longer IPL season would elevate its overall market stature, aligning with India's burgeoning economic trends and rising disposable income levels.

(With inputs from agencies.)