Left Menu
Development News Edition

Infinix to launch fitness bands in India to intensify competition in sector

Devdiscourse News Desk | New Delhi | Updated: 26-11-2018 17:21 IST | Created: 26-11-2018 17:02 IST

Smartphone maker Infinix Monday said it is looking at expanding its product portfolio in India with the addition of fitness bands by the end of next month.

The company, which launched its Note 5 Stylus Monday, also said it has seen strong sales during the festive season in October and November.

"Our focus is on bringing in a differentiated portfolio. With our phones too, we wanted to move beyond just camera and battery size...We are looking at bringing in fitness bands by the end of December," Infinix India CEO Anish Kapoor told PTI.

According to research firm IDC, the wearables market in India witnessed 66 per cent year-on-year growth to one million units in the June 2018 quarter. Xiaomi led the segment with 45.8 per cent share, followed by GOQii (18.8 per cent), Titan (7.4 per cent), Fitbit (3.8 per cent) and Lenovo (3 per cent).

Infinix's parent, Transsion operates three brands in India -- itel, Tecno and Infinix. Infinix is a strong player in markets like Egypt, Morocco, Indonesia and other parts of Africa and Middle East.

"India is among our top five markets and we are keen to further consolidate our presence in the Indian market," he said.

On the impact of rupee depreciation against US dollar, Kapoor said the rupee has depreciated by about 15 per cent. While making handsets in India has helped offset some of the impact, payments for raw material is done in dollars and that in turn had an effect on the final pricing of the devices, he explained.

"It is a competitive market and therefore, we haven't increased prices of our existing portfolio. The new launches, however, factor in the impact," he added.

Infinix's latest smartphone - Note 5 Stylus priced at Rs 15,999 - will compete with Samsung's flagship Note 9 that was launched in August for Rs 67,900 onwards.

Talking about the device, Kapoor said the company spent close to a year in developing the product. He said users can write in English and Hindi (using the stylus - XPen) and that will be converted to text with almost 99 per cent accuracy.

He added that the software features allow users to create memos, and do mathematical calculations quickly using the stylus.

The Android One-powered smartphone features a 5.93-inch display, 16MP rear and front camera, and 4,000 mAh battery.

Infinix entered the Indian market last year and has eight variants in its smartphone portfolio and sells only through the online platform.



Post-COVID-19 Nigeria needs a robust Health Management Information System to handle high disease burden

Nigeria is among a few countries that conceptualised a health management information system HMIS in the early 90s but implementation has been a challenge till date. Besides COVID-19, the country has a huge burden of communicable and non-com...

Morocco COVID-19 response: A fragile health system and the deteriorating situation

Learning from its European neighbors, Morocco imposed drastic measures from the initial stages of the COVID-19 outbreak to try to contain its spread. The strategy worked for a few months but the cases have surged after mid-June. In this sit...

COVID-19: Argentina’s health system inefficiencies exaggerate flaws of health information system

You can recover from a drop in the GDP, but you cant recover from death, was the straightforward mindset of Argentinas President Alberto Fernndez and defined the countrys response to COVID-19. The South American nation imposed a strict...

Rwanda’s COVID-19 response commendable but health information system needs improvement

Rwanda is consistently working to improve its health information system from many years. However, it is primarily dependent on the collection and reporting of health data on a monthly basis. Besides, evaluation studies on Rwandas HIS publis...


Latest News

C'garh: BSF jawan injured in IED blast in Kanker district

A jawan from the Border Security Forces BSF was injured when a pressure improvised explosive device IED, laid by naxals, went off in insurgency-hit Kanker district of Chhattisgarh on Saturday, police said. The incident took place at around ...

REC gets shareholders nod to raise borrowing limit to Rs 4.5 lakh cr

State-run REC on Saturday said it shareholders have approved a proposal to raise the overall borrowing limit to Rs 4.5 lakh crore from the existing Rs 3.5 lakh crore. The companys 51st annual general meeting AGM held on September 25.Resolut...

Tiny airborne particles may pose a big coronavirus problem

At a University of Maryland lab, people infected with the new coronavirus take turns sitting in a chair and putting their faces into the big end of a large cone. They recite the alphabet and sing or just sit quietly for a half hour. Sometim...

Proud Boys rally has Portland in state of emergency

Thousands of supporters of the right-wing Proud Boys group were expected in Portland, Oregon on Saturday as police prepared for clashes in a city that has become the epicenter of sometimes deadly political violence in the run up to the Nov....

Give Feedback