Google Search is drowning in a tsunami of AI-generated junk

The quality of Google Search results is declining, with spam, SEO filler, and fake news becoming increasingly common. This is partly due to the rise of AI-powered content farms and Google's struggle to filter them out. As a result, it is becoming more difficult to find reliable information online.


Devdiscourse News DeskDevdiscourse News Desk | Updated: 31-01-2024 12:43 IST | Created: 31-01-2024 12:43 IST
Google Search is drowning in a tsunami of AI-generated junk

Remember the good old days when you could trust Google to show you the best results? Yeah, about that... things have gotten messy. Right now, the web is overflowing with spam, meaningless SEO filler, and dodgy news articles, making it harder than ever to find what you're looking for.

Lily Ray, an SEO expert with over a decade of experience, puts it bluntly: "These are the worst Google results I've ever seen." Instead of fighting the good fight against scams, it seems like Google is caving in and even promoting them. Talk about disappointing.

Researchers recently confirmed our suspicions: Google is riddled with ad-filled spam. A team in Germany spent a whole year studying what shows up when you search for product reviews, and let me tell you, it wasn't pretty. The more a website relies on affiliate links (those things that take you to buy stuff), the less valuable the content is. And it's not just Google, all search engines are struggling with this avalanche of junk.

And of course, AI is adding fuel to the fire. These "content farms" use fancy AI tools like ChatGPT to churn out mountains of poorly researched, barely edited articles that flood the internet. Even big names like BuzzFeed and CNET have gotten caught using AI shortcuts, with frankly embarrassing results.

The problem is, that AI isn't exactly good at separating truth from fiction. Remember that Google AI project that couldn't even name the African countries starting with "K"? Yeah, not exactly a confidence booster.

So, it's no surprise that people are getting frustrated. Users are noticing that finding good, reliable information online is becoming a mission impossible. As the researchers put it, the internet is getting "enshittified" and "justified," guess who's partly to blame? Our old friend, AI.

The bottom line: Google Search needs a serious makeover. We deserve better than a swamp of AI-generated spam. Let's hope they get their act together before the internet turns into a complete dumpster fire.

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