India Emerges as a Digital Powerhouse for Adobe

India is a high-performing market for Adobe in the Asia-Pacific region and among the fastest-growing globally. Prativa Mohapatra, Adobe India's Vice-President, highlights the nation's role as a significant innovation hub. The firm focuses on productivity, creativity, and personalisation, emphasizing AI-driven growth and expanding into new sectors.

India continues to solidify its position as a high-performing market for Adobe in the Asia-Pacific region, with rapid growth on a global scale, according to Prativa Mohapatra, Adobe India Vice-President and Managing Director. The driving forces behind this momentum include productivity, creativity, and personalisation.

In an interview with PTI, Mohapatra emphasized that India stands as a crucial innovation hub. 'Adobe in India is a microcosm of Adobe as a whole,' she stated, underscoring the country's second-largest base for the company beyond the US. She also noted that the company's ongoing investments in talent and infrastructure are pivotal.

Addressing the significance of Artificial Intelligence, Mohapatra described it as a 'very transformative technology' that needs to be handled responsibly. The company's adherence to an AI-ethics framework ensures accountability, responsibility, and transparency, she added.