Mukesh Ambani's Game Plan: IPL, Neuroscience and Small Business Growth

Indian billionaire Mukesh Ambani targets small businesses and neuroscience to boost revenues from IPL after a media merger with Disney. Battling competitors Netflix and Amazon, Reliance offers affordable ad packages and aims to tap user data to compete in India's digital advertising space.

After sealing an $8.5-billion media merger with Walt Disney, Indian billionaire Mukesh Ambani is eyeing the small business sector and unconventional neuroscience studies to amplify revenues from the Indian Premier League (IPL), the world’s most lucrative cricket league.

Reliance-owned ventures are pitching IPL advertising packages to small businesses, utilizing brain-mapping research to assert higher ad engagement rates. The company aims to outpace competitors Netflix and Amazon in India’s $28-billion market.

While moving to monetize its digital ad inventory, Reliance targets strategic ad placement and raises streaming rates, amid stern competition from Google and Meta in India's digital ad space.