India's Push for Homegrown Tech: Can 'Swadeshi' Products Compete?

Indian ministers push for homegrown app adoption amid US trade tensions, promoting alternatives to Google Maps and Microsoft products. Despite growing popularity, challenges from established global brands persist, requiring a unique edge beyond governmental support. Domestic tech like Zoho and Arattai see increased use, signaling potential for 'Made in India'.

In a bid to bolster indigenous products amidst rising trade tensions with the United States, Indian cabinet members are advocating for the adoption of domestically developed apps as alternatives to global giants like Google Maps and WhatsApp.

Following the U.S.'s imposition of hefty tariffs on Indian imports in August, Prime Minister Narendra Modi has intensified efforts to encourage the use of 'swadeshi' products. IT Minister Ashwini Vaishnaw recently showcased Zoho, an Indian alternative to Microsoft's PowerPoint, in a media presentation, emphasizing non-reliance on Google Maps by using MapmyIndia.

Though Indian apps like Zoho and Arattai gained traction, with Arattai witnessing a spike in downloads, experts argue that state support alone is insufficient. Global brands' financial power and reach present formidable challenges, necessitating a compelling advantage to compete effectively on the global stage.

(With inputs from agencies.)