Iris Clothings Limited Launches Exclusive Winter Sportswear for Kids

Iris Clothings Limited introduces a new line of specialized winter athletic apparel for children, enhancing its product catalog and aiming to capture a larger market share. Featuring lightweight, warm garments, the brand is targeting both B2B and B2C sales channels to fulfill diverse consumer needs.

In a significant move towards expanding its product line, Iris Clothings Limited has launched a specialized range of winter athletic wear for kids, enhancing its presence in the competitive Indian retail market.

Offering lightweight and warm garments, the new line aims to keep children comfortable during their winter activities. This product expansion caters to both business-to-business (B2B) and business-to-consumer (B2C) sales channels, highlighting the company's commitment to innovation and market growth.

Santosh Ladha, the Managing Director of Iris Clothings, expressed his excitement, stating, 'We are thrilled to introduce our exclusive winter sportswear for kids. This new line brings to the market a warm yet lightweight fabric, perfect for children's winter adventures.' The brand 'DOREME' continues to offer high-quality, affordable apparel for kids and plans further expansion across India to meet increasing demand.

With a strong focus on the North Indian market due to its prolonged winter spells, Iris Clothings is poised to see significant revenue growth. The company's strategic outlet expansion and commitment to incorporating the latest technologies ensure robust demand for its new line of winter sportswear.

(With inputs from agencies.)