Thai Investigation into BYD Discounts Continues Amid Consumer Backlash

Despite a cash-back programme from BYD's distributor in response to consumer backlash, a Thai investigation into discounts from China's BYD will continue. BYD, Thailand's top-selling electric vehicle brand, faces more than 100 complaints. The government seeks to protect consumers and ensure future pricing is appropriate.

A Thai investigation into discounts from China's BYD remains active, despite a cash-back programme introduced by its distributor to address consumer concerns over overpaid electric vehicles, a senior official said Friday.

BYD, the leading electric vehicle brand in Thailand, opened its first Southeast Asian factory last month. Rever Automotive, BYD's distributor, announced cash-back offers and charging station discounts until March 2025. Existing BYD owners can receive up to 50,000 baht ($1,382) on their next purchase of specific models from July 18 to August end, Rever stated.

The Consumer Protection Board's investigation continues amid growing complaints, now exceeding 100, according to senior official Passakorn Thapmongkol. Discussions between the agency and Rever Automotive are ongoing. Rever has yet to respond to Reuters' request for comment.

BYD's price cuts, as much as 340,000 baht ($9,400) for some models, sparked the issue on the government's radar. Prime Minister Srettha Thavisin requested BYD CEO Wang Chuanfu ensure consumer protection. BYD, backed by $1.44 billion in investments from Chinese automakers, looks to convert 30% of Thailand's 2.5 million vehicle production capacity to EVs by 2030.