Landmark Partnership: Cotton On Expands in India with Apparel Group

Apparel Group partners with Cotton On to bring Australia's leading lifestyle brand to India. This collaboration leverages Apparel Group's retail infrastructure with Cotton On's trendy fashion to reach India's fast-growing young market, enhancing retail experiences through omnichannel approaches.

Apparel Group, a global leader in fashion retail, has joined forces with Cotton On, Australia's largest lifestyle brand, to make its debut in India. This strategic alliance aims to capitalize on India's dynamic retail environment by combining Apparel Group's expertise with Cotton On's celebrated Australian fashion sense.

The partnership will see the brand introduced via an omnichannel model, involving a comprehensive network of stores and online platforms. This approach is designed to meet the demands of India's young and fashion-forward consumers, guided by Apparel Group's robust logistical capabilities.

This collaboration represents more than just a market entry for Cotton On. For Apparel Group, it signifies a major step in expanding its portfolio of international brands. Leaders from both companies express confidence in this strategic move to capture the burgeoning Indian fashion market.

(With inputs from agencies.)