WPP co-founded new cross-industry global program to drive sustained growth for clients launched in India
WPP and Kantar announced the launch of their latest global cross-industry initiative -Institute for Real Growth (IRG) in India.
New Delhi [India] August 26(ANI/BusinessWire India): WPP and Kantar announced the launch of their latest global cross-industry initiative -Institute for Real Growth (IRG) in India. IRG is the first program of its kind to help CEOs, CMOs and other senior business leaders to drive more effective growth strategies.
The not-for-profit, independent Institute, co-founded by WPP along with Facebook, Google, Kantar, LinkedIn, the NYU School of Professional Studies (NYUSPS), Said Business School at the University of Oxford and Spencer Stuart, aims to help organizations focus on sustained, long-term 'real growth' by equipping leaders with best practice approaches to their strategy, structure, capability and leadership. The IRG was launched in India at an event titled 'Real Growth Summit' held recently in Gurugram and attended by numerous top leaders of leading corporate. The IRG study; which differentiated growth Over performers from Underperformers, undertaken by the institute across 73 countries was unveiled by Marc de Swaan Arons, Co-Founder, Institute for Real Growth at the event. The findings from India are based on an online quantitative study run among 600 business professionals based in big metros, preceded by in-depth vision interviews with over 30 CEOs of various companies to understand their view point on growth and ways to drive it.
* Growth is very subjective in India - it varies from industry to industry. While it is revenue increase for some, it is driving better customer experience for some. Some define growth as bringing in higher automation; while some companies measure their success from the growth that they provide to their people. * In India the Overperforming companies are the most 'employee friendly' - they always put their employees first followed by customer satisfaction and then, revenue.
* Overperforming companies put data and analytics at the core of all strategic decisions and are clearly more long term focussed than their peers * Given that they believe people and not technology/processes are the key to success - they are very well connected both internally and with their external partners
* Keen to adopt new business models - they believe that incremental growth can only come from new/unconventional business models Speakers at the 'Real Growth Summit' included D Shiv Shivakumar, Group Executive President, Aditya Birla Group, Sandeep Kataria, CEO, Bata India, Vipul Prakash, COO, MakeMyTrip and Goibibo and Vikram Mehra, MD, Saregama.
Dr Pronab Sen, Country Director, India Programme of the International Growth Centre (IGC) delivered the keynote speech. "Much like India's diversity, the study highlights that the definition of growth is very subjective in India. This reality makes it critical for businesses to identify what will drive real growth for their business. IRG has been founded for this very reason - to help organizations achieve sustained long-term growth by enabling its leaders with proven approaches which are based on knowledge, innovative thinking and peer to peer coaching and partnership," said CVL Srinivas, Country Manager, India for WPP.
"Growth is hard and becoming harder. Companies are realising that the old formulas no longer guarantee growth and that growth itself is becoming episodic. They need to develop an architecture for 'real growth' and approaches that will deliver sustained all round growth. We are delighted to collaborate with the IRG program and inspire clients and our leaders to embrace these new approaches to meet the challenges of growth," said Preeti Reddy, CEO - South Asia, Insights Division, Kantar. "Together with my co-founder Frank van den Driest, we have expanded on WPP's global growth study to create an industry-wide program that is focused on helping senior leaders make better business decisions and steer their organisations on the growth journey. IRG is the only platform where growth leaders can learn from world-class Overperformers and topic experts and collaborate with peers to solve their specific business growth challenges", said Marc de Swaan Arons, co-founder of the Institute for Real Growth.
Participants in the program benefit from a curriculum approved by the IRG Founder Advisory Board and will receive an NYU School of Professional Studies Certificate of Completion in Real Growth Leadership. The program comprises a series of workshops that provide close collaboration with peers, the latest in-depth research, world-class case studies, expert speaker insight and individual coaching, personalized to each attendee's leadership and organizational business growth needs. Methodology:
Globally, IRG includes surveys done in 73 countries. The same model was followed in India. The Indian findings are based on an online quantitative study run among 600 respondents who are full-time working professionals with a minimum experience of 3 years and residing in the big metros. Care has been taken to ensure that these respondents are representative and are hence from across sectors/ designations and functions. So, we have a good mix of the shop floor as well as the Senior Managers / CXOs.
The companies they work with again are representative and cover the entire range from: Start Ups, global companies, Indian owned companies, Public sector companies. Care has been taken to ensure we cover different sized companies: Large and Medium Sized Private Companies. To aid the quantitative study, we conducted 33 in-depth vision interviews with CEOs, CMOs, CSO, etc; of various companies to understand their view point on growth and ways to drive it. This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/ BusinessWire India)
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