Raisin's Initiative for Menstrual Hygiene on Its 6th Anniversary

Raisin, a renowned fashion brand, celebrated its 6th anniversary with the 'Period Care Campaign' to address menstrual hygiene. The initiative offers a pack of six sustainable sanitary pads with each purchase to benefit underprivileged women, thereby promoting social responsibility and women's health.

Surat (Gujarat) [India], August 14: In a milestone celebrating its 6th anniversary, leading fashion brand Raisin has launched the 'Period Care Campaign' aimed at addressing menstrual hygiene challenges faced by underprivileged women.

Founded in 2018, Raisin is lauded for its luxurious and versatile apparel, but with this initiative, the brand extends its commitment beyond fashion to social responsibility. 'Menstrual hygiene is not a temporal but an integral part of health and hygiene,' stated Vikash Pacheriwal, Co-Founder of Raisin. He emphasized the campaign's mission to break stigmas surrounding menstrual health and enhance access to essential hygiene products.

For every outfit purchased, Raisin is providing a pack of six sustainable sanitary pads, intending to reach over 5 lakh women. 'We've always prioritized women's comfort and healthcare,' added Isha Pacheriwal, Director of Raisin. The initiative is expected to create a significant impact and drive positive change, empowering women to live with dignity.

Through this heartfelt campaign, Raisin aims to ignite a ripple effect of compassion, encouraging customers to participate actively. The brand is committed to nurturing this mission as part of its core values, striving to foster an inclusive and equitable society. For more information, visit https://raisinglobal.com/.

(With inputs from agencies.)