Toyota Ends Olympic and Paralympic Sponsorship Post Paris Games

Toyota Motor Chairman Akio Toyoda announced the end of the company's top sponsorship for the Olympics and Paralympics after the Paris Games. Despite this, the company will continue supporting athletes. This follows Panasonic Holdings' decision earlier this month to end its 37-year Olympic sponsorship.

Toyota Motor Chairman Akio Toyoda announced on Thursday that the company will end its sponsorship as a top-tier supporter of both the Olympics and Paralympics following the conclusion of the Paris Games.

Despite exiting this sponsorship role, Toyoda emphasized that the company will continue to provide support to athletes. He made these remarks during an interview on the company's media channel.

This follows Panasonic Holdings' announcement earlier this month that it would end its 37-year contract as a top Olympic sponsor, which began in 1987.