Modialogue: Conversations for a Viksit Bharat - Understanding Modi's Communication Strategy

Modialogue: Conversations for a Viksit Bharat, penned by Dr Ashwin Fernandes, was launched at the Pradhanmantri Sangrahalaya. The book explores Prime Minister Narendra Modi's communication strategy through his Mann Ki Baat radio program. It features artworks by Indian artists and provides insights into effective leadership communication.

New Delhi [India] September 30: The eagerly awaited book ''Modialogue: Conversations for a Viksit Bharat,'' authored by Dr Ashwin Fernandes, Executive Director of QS Quacquarelli Symonds, was unveiled at the Pradhanmantri Sangrahalaya. The launch event was graced by Dr Sudhanshu Trivedi, National Spokesperson of the BJP, Smt Smriti Zubin Irani, Former Union Cabinet Minister, and Ms Jessica Turner, CEO of QS Quacquarelli Symonds.

This national book launch brought together distinguished guests from various sectors to celebrate a thought-provoking work that deeply examines Prime Minister Narendra Modi's communication strategy, especially through his transformative radio program, Mann Ki Baat.

The book ''Modialogue,'' a fusion of 'Modi' and 'dialogue,' showcases how a simple broadcast has turned into a dynamic national conversation, fostering citizen engagement by echoing their aspirations, concerns, and hopes.