Chivas Alchemy: Unveiling 'Chrysalis' - A Journey of Luxury and Creativity

Chivas Alchemy's 5th edition 'Chrysalis' weaved a multi-sensory journey through luxury and creativity in Hyderabad. Collaborating with Alchemists from various arts, it showcased transformational designs and art, culminating with the launch of Chivas Luxe Collective perfume, redefining contemporary luxury and tradition fusion.


Devdiscourse News Desk | New Delhi | Updated: 05-12-2024 15:54 IST | Created: 05-12-2024 15:54 IST
Chivas Alchemy: Unveiling 'Chrysalis' - A Journey of Luxury and Creativity
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The 5th edition of Chivas Alchemy, titled 'Chrysalis', was unveiled in Hyderabad, featuring a breathtaking display of luxury and creativity. This modern art and design spectacle, crafted by four renowned Alchemists, transformed traditional concepts into a masterpiece of contemporary artistry.

Jayanti Reddy, a Hyderabad-based artisan, led the transformative journey by blending traditional craftsmanship with modern aesthetics. Her intricate designs, such as bidri craft inlays, showcased a harmonious fusion of cultural richness and innovation, providing a profound narrative of luxury.

As the centerpiece, Naga Chaitanya introduced the Chivas Luxe Collective perfume, embodying luxury's evolution into a dynamic experience. Co-curated by Sunil Sethi and Aashish N Soni, the event encapsulated Chivas' commitment to redefining luxury through imagination, with high-profile guests exploring new realms of creativity.

(With inputs from agencies.)

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