Nepal Partners with TikTok for Global Tourism Boost

Nepal Tourism Board (NTB) collaborates with TikTok to promote Nepal's landscapes and culture globally through creator-led campaigns. By leveraging TikTok's reach, NTB aims to highlight Nepal's highlights and hidden gems, boosting tourism and enticing travelers worldwide.

The Nepal Tourism Board has embarked on an exciting new partnership with TikTok, aiming to elevate the country's global tourism profile. Through this collaborative effort, NTB seeks to showcase Nepal's breathtaking landscapes, rich cultural heritage, and thrilling adventures to a worldwide audience.

The agreement, celebrated in the presence of Minister for Tourism, Culture and Civil Aviation Badri Pandey, marks a strategic alliance between the tourism board and the social media giant to harness creator-led campaigns. The initiative, labelled #LifetimeExperiences, will offer a tailored in-app experience to introduce potential travelers to Nepal's must-visit destinations and obscure wonders.

Central to the collaboration is a mutual effort by NTB and TikTok to engage with celebrated travel content creators, both local and international. Participants will document their journeys through Nepal, crafting engaging short-form videos that highlight the nation's allure. This venture promises to amplify Nepal's visibility on a global scale, positioning it as an irresistible travel destination.

(With inputs from agencies.)