Revamping Travel: Safari's Vibrant Luggage Collection 'Shades Ahead'

Safari has launched 'Shades Ahead,' a vibrant luggage collection in partnership with Flipkart. This initiative transforms travel gear into bold lifestyle statements, featuring two distinctive ranges and six striking colors. The campaign is a cultural shift for modern Indian travelers, merging style with durability.

In a bold move to redefine travel gear, Safari has introduced the 'Shades Ahead' collection in collaboration with Flipkart. This vibrant initiative, now featured in Flipkart's Big Bang Diwali Sale, offers a vivid range of luggage, making a significant cultural shift in the way India perceives travel accessories.

The 'Shades Ahead' line features two unique ranges, Froniq and Rovera, offered in six striking hues such as Sundune Yellow, Skyeglass Blue, and Coral Orange. Combining Safari's hallmark durability with expressive design, this collection caters to today's millennials and Gen Z professionals who view luggage as an extension of their personal style.

Beyond mere functionality, Safari's new collection is a storytelling venture, each color inspired by surreal, AI-visualized dreamscapes. The campaign is supported by AI-powered films and digital promotions, aiming to engage consumers across India with its bold, festive, and expressive designs.

(With inputs from agencies.)