Revolutionizing Refreshment: Oji Iced Tea's Mindful Journey from Assam

Oji Iced Tea, an Assam-based startup supported by Tetra Pak and Startup India, launches affordable iced teas with real tea brews in India. Priced at INR 10, they offer antioxidant-rich, vitamin-enriched refreshments in two flavors. The beverage aims to blend Assam's tea heritage with modern appeal for health-conscious consumers.

Oji Iced Tea, an innovative startup from Assam, India, has launched an affordable iced tea brand, 'Oji,' crafted from real tea brews. Supported by Tetra Pak and Startup India, the product is priced at an accessible INR 10, targeting health-conscious consumers with its antioxidant and Vitamin C-enriched formulations.

Currently available across Assam through Drinkoji.com and various retail outlets, Oji aims to expand to other regions in India soon. The iced teas, offered in Lemon and Lychee flavors, represent a seamless blend of Assam's rich tea heritage with contemporary consumer preferences, focusing on mindful consumption and authenticity.

Oji's launch is part of its co-founders' vision to democratize access to healthy beverages, inspired by Assamese tea traditions. By integrating local insights with global packaging expertise, Oji aspires to redefine the national beverage landscape with a product that balances functionality, taste, and accessibility.

(With inputs from agencies.)