SBI Life’s 'Jolly & Polly' Campaign: Inspiring Dreams and Securing Futures

SBI Life Insurance has partnered with cricket stars Rishabh Pant and Ravindra Jadeja, introducing them as brand ambassadors 'Jolly' and 'Polly'. The campaign focuses on empowering individuals to pursue their dreams while maintaining family responsibilities, showcasing life insurance as a tool for financial security and personal aspiration.

SBI Life Insurance has enlisted cricket superstars Rishabh Pant and Ravindra Jadeja as its brand ambassadors, unveiling them as iconic characters 'Jolly' and 'Polly'. The initiative seeks to blend personal dreams with familial duties, reinforcing the value of life insurance as a critical element for a secure and prosperous future.

The campaign, articulated through two engaging TV commercials and driven by the principle 'Apne Liye, Apno Ke Liye', emphasizes the empowerment derived from financial preparedness. By securing loved ones' futures, individuals are inspired to chase their passions with confidence and optimism.

Rishabh Pant, embodying 'Jolly', and Ravindra Jadeja, as 'Polly', aim to transform narratives about insurance from fear-laden to empowering, sparking a cultural shift in perspectives. Through relatable storytelling, SBI Life positions itself as a partner in life's journey, balancing aspiration with readiness, fostering individual and national growth.

(With inputs from agencies.)