India's Tobacco Quitline Marks Decade with Significant Impact

India's National Tobacco Quitline Services (NTQLS) has handled nearly one crore calls over the past decade, helping more than 2.32 lakh users quit tobacco. A major milestone saw young adults aged 18-24 leading the quit statistics. Continuous efforts could further expand its reach.

Over the past decade, India's National Tobacco Quitline Services (NTQLS) has become a significant resource for tobacco users seeking to quit. The service has fielded nearly one crore calls, assisting over 2.32 lakh individuals in ceasing tobacco use, with young adults aged 18-24 forming the largest group of successful quitters.

The NTQLS, launched by India's health ministry on May 30, 2016, provides nationwide toll-free support via the University of Delhi's Vallabhbhai Patel Chest Institute. The program has recorded numerous milestones, including over 99 lakh calls to its IVR system, resulting in a successful quit rate of 34.46%. Experts emphasize the importance of a structured support system accessible to all Indians, regardless of socioeconomic status.

Data indicates Uttar Pradesh leads in both registrations and successful quitters. In 2021, the service crossed one lakh registrations for the first time, highlighting increasing awareness and acceptance of the program. Health professionals advocate for expansion through state-level quitlines and integration with national health initiatives like Ayushman Bharat to enhance its effectiveness.