Left Menu
Development News Edition

Eat Right India movement crucial trigger for behavioral change: Dr. Vardhan

Dr. Harsh Vardhan added that this can become a countrywide movement only with the active support and partnership of all sections of the society, including the media, the food producers, consumers, and other stakeholders.

Devdiscourse News Desk | New Delhi | Updated: 05-09-2019 18:43 IST | Created: 05-09-2019 18:43 IST
Eat Right India movement crucial trigger for behavioral change: Dr. Vardhan
The campaign brings together people, celebrities and other influencers, food industry, public health professionals, civil society and consumer organizations. Image Credit: Twitter(@drharshvardhan)

"Eat Right, Stay Fit, Tabhi India Super Fit", Dr. Harsh Vardhan said this as he launched the Eat Right India Movement of FSSAI, the new healthy eating approach which places citizens at the centre of a Health Revolution through food and fitness. The campaign 'Eat Right India' with its new logo and tagline 'Sahi Bhojan. Behtar Jeevan' was released by the Health Minister, at an event here today on the sidelines of the 5-day '72nd Session of the WHO Regional Committee for South-East Asia'. Ms. Preeti Sudan, Secretary (HFW), Dr. Poonam Khetrapal Singh, Regional Director, WHO South-East Asia Region, Ms. Rita Teotia, Chairperson (FSSAI) and Shri Pawan Agarwal, CEO (FSSAI) were also present at the event.

Dr. Harsh Vardhan added that this can become a countrywide movement only with the active support and partnership of all sections of the society, including the media, the food producers, consumers, and other stakeholders. Highlighting the critical importance of a Jan Andolan on issues around nutrition, Dr. Harsh Vardhan stated that it is part of the vision of the Hon. Prime Minister Shri Narendra Modiji, that the month of September is being celebrated all across the country as "Poshan Maah" (Nutrition Month) to sensitize the public towards healthy eating, address the twin issues of malnutrition/undernutrition and problem of obesity in some sections of the population, and also intensifying the campaign towards a 'Malnutrition-Free India'.This movement is aligned with the Government's flagship public health programs such as POSHAN Abhiyaan, Ayushman Bharat Yojana and Swachh Bharat Mission to lead us to the New India, which our Prime Minister wishes to deliver to all citizens by 2022.

Dr. Harsh Vardhan emphasized that the Eat Right India movement is a crucial trigger for the much needed social and behavioral change. This campaign along with the 'Fit India' Movement' launched by the visionary Prime Minister Shri Narendra Modi ji will help us to fight lifestyle diseases like hypertension, obesity, and diabetes effectively, he added.

"India is passing through an epidemiological shift from communicable to non-communicable diseases, and the burden of diet-related diseases such as diabetes, hypertension, and obesity is rising rapidly. The new "food systems approach" judiciously combines the regulatory and capacity-building measures with consumer empowerment initiatives", he stated.

Outlining the measures taken by the Government for escalating the Eat Right movement, Dr. Harsh Vardhan stated that the Government has prescribed a limit for Total Polar Compounds (TPC) at 25% in cooking oil to avoid the harmful effects of reused cooking oil. Standards for five fortified staples -wheat flour, rice, oil, milk, and salt to reduce large-scale deficiencies of vitamins and minerals have been notified, in addition to standards for health supplements, nutraceuticals, prebiotics, and probiotics products. "To facilitate informed consumer choices Regulations on Advertising and Claims and mandatory menu labeling has been notified. In addition, labeling provisions have been made for appropriate use of sweeteners for children and pregnant women", Dr. Harsh Vardhan added. He further mentioned that to reach the target of Trans-fat Free India by 2022, regulations to reduce trans-fat to less than 2% in all oils, fats, and food products are in place.

The Union Health Minister said that preparatory work for creating awareness around mindful eating is also in place, with pilots/prototypes for clusterization schemes such as Clean Street food Hubs, Clean and Fresh Fruit and Vegetable markets and Eat Right Campus for schools, colleges, workplaces and other campuses being successfully tested on a pan-India basis. "Food businesses have participated in large-scale training and capacity building programs on ensuring food safety through the FoSTaC initiative, under which over 1.7 lakh food safety supervisors have been trained and certified. Robust material in the form of a Pink Book, Yellow Book, DART Book, informative videos, etc., are in place, and can be accessed through a video library on FSSAI's website," Dr. Harsh Vardhan added. The Health Minister further said that he recently inaugurated the first-ever state-of-the-art National Food Laboratory of Delhi, NCR and to strengthen the Eat Right Movement a network of food testing laboratories is being established in the country. Today such laboratories have increased to 261 from 138 during the year 2014, he elaborated.

Dr. Poonam Khetrapal Singh, Regional Director, WHO SEARO stated that The Eat Right campaign is a true example of multi-sectoral collaborative approach that WHO has been advocating for to address non-communicable diseases such as heart diseases, high blood pressure, diabetes, obesity, malnutrition, etc. The campaign brings together people, celebrities and other influencers, food industry, public health professionals, civil society and consumer organizations. It seems to address both the demand and the supply side – by making people aware of what it means by eating right, and the benefits of it for them to make the right choices. On the supply side, it promotes food businesses to reformulate their products, provide better nutritional information to consumers and make investments in healthy food as responsible food businesses. She commended India for launching a campaign mode approach to 'Eat Right'. This along with the Fit India campaign launched recently will go a long way in addressing non-communicable diseases. What India does and achieves will make a significant impact in arresting the NCD tsunami in the region as well as globally, she stated.

Keeping the Eat Right component intact, the lunch served at the media interaction after the launch event included food with less salt, less sugar and less saturated and industrially-produced trans-fats. The menu had a gamut of dishes made from locally available ingredients, and local produce and combined salads, sprouts, cereals, vegetables, etc., that were cooked in minimal mustard and olive oil.

At the event, Dr Harsh Vardhan also launched the new Eat Right India logo that represents a healthy plate, a TVC by the popular cricket icon Shri Virat Kohli on eating right, an online Eat Right Quiz, the Eat Right Online Course for frontline health workers, and an Eat Right India Store featuring merchandise to nudge right eating habits.

(With Inputs from PIB)



Post-COVID-19 Nigeria needs a robust Health Management Information System to handle high disease burden

Nigeria is among a few countries that conceptualised a health management information system HMIS in the early 90s but implementation has been a challenge till date. Besides COVID-19, the country has a huge burden of communicable and non-com...

Morocco COVID-19 response: A fragile health system and the deteriorating situation

Learning from its European neighbors, Morocco imposed drastic measures from the initial stages of the COVID-19 outbreak to try to contain its spread. The strategy worked for a few months but the cases have surged after mid-June. In this sit...

COVID-19: Argentina’s health system inefficiencies exaggerate flaws of health information system

You can recover from a drop in the GDP, but you cant recover from death, was the straightforward mindset of Argentinas President Alberto Fernndez and defined the countrys response to COVID-19. The South American nation imposed a strict...

Rwanda’s COVID-19 response commendable but health information system needs improvement

Rwanda is consistently working to improve its health information system from many years. However, it is primarily dependent on the collection and reporting of health data on a monthly basis. Besides, evaluation studies on Rwandas HIS publis...


Latest News

US announces $108 million in more humanitarian aid for South Sudan people

The United States announced nearly 108 million in additional humanitarian assistance for the people of the Republic of South Sudan. This new funding brings U.S. humanitarian assistance to the people of South Sudan to nearly 907 million sin...

CISF takes over security of hydro power plant in Uttarakhand

The Central Industrial Security Force CISF on Friday took over the security of a hydroelectric power plant in a border town of Uttarakhand, officials said. The Vishnugad Pipalkoti Hydro Electric Project VPHEP in Chamoli district is located ...

India’s healthcare effectively kept COVID mortality at 'minimum', recovery at 'maximum': Vardhan

More than 5 million people have been infected with coronavirus but the healthcare system of India has shown great efficiency in providing diagnostic and management facilities as well as keeping the mortality at minimum and recovery at maxim...

CAG finds deficiencies in Gujarat mid-day meal implementation

From incorrect data about beneficiary students to non-utilisation of kitchen equipment, the CAG has found a host of gaps in implementation of the centrally-sponsored mid-day meal scheme in Gujarat. In its report tabled in the Assembly here ...

Give Feedback