International Development News
Development News Edition

WhatsApp adds shopping catalog feature, courting e-commerce

WhatsApp adds shopping catalog feature, courting e-commerce
Image Credit: Pixabay

Facebook Inc on Thursday launched a catalog feature for its WhatsApp messaging app, it said in a blog post, building out the service's e-commerce tools as it moves slowly toward monetizing the app it bought in 2014 for $19 billion. Facebook has been trying to boost revenue from higher-growth units like Instagram and Whatsapp, which has 1.5 billion users. The company's flagship News Feed product continues to draw big ad dollars but is struggling to generate new users.

The move comes after Facebook added a shopping feature to Instagram in March that lets users click a "checkout" option on items tagged for sale and pay for them directly within the app. The new WhatsApp tool stops short of that, as transactions still occur elsewhere. But small businesses, the main users of the free WhatsApp Business app, can now display a "mobile storefront" showcasing their wares with images and prices.

"We're opening commerce as a new chapter," Amrit Pal, a product manager at WhatsApp, told Reuters. "We hear from businesses every day that WhatsApp is where they meet their customers, rather than sending them to a website." Chief Executive Officer Mark Zuckerberg has announced plans to shift the company's focus to private chats, adding bots and augmented reality tools in recent years to encourage businesses to communicate with consumers on its messaging services.

Facebook said last year that it would start charging businesses for sending marketing and customer service messages on WhatsApp at a fixed rate for confirmed delivery, ranging from 0.5 cents to 9 cents per message depending on the country. More than 100 businesses are now using that paid product, according to a WhatsApp spokesman, while around 5 million use the free WhatsApp Business service. Facebook has not disclosed revenue from its business messaging efforts.

WhatsApp's catalog feature is available for users in Brazil, Germany, India, Indonesia, Mexico, Britain, and the United States and will be rolled out around the world in the next few weeks, said the spokesman.

Also Read: WhatsApp sues Israeli firm NSO over cyberespionage

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)



How music can help expectant mothers during pregnancy

Music provides pleasant ambience for all but its more important for expectant mothers as besides ensuring pleasant environment for them it also directly and indirectly influences the unborn babies. There are various scientific findings to c...

EdTech: A technical approach to flexible and cost-effective education

Its hight time for the world to go for innovative approaches like e-learning over traditional learning methods that need physical infrastructure, long-term planning, and huge investment. ...

Our school campaigns are our strongest ally: Joaquin Antuna, founder of Peace and Cooperation

Joaquin Antuna is the founder of Peace and Cooperation, a Spanish NGO which was nominated as peace messenger by the United Nations in 1986. Antuna is of very firm opinion that in order to have an incisive impact on the community we live in,...

'No escape from telephones', this 1953 prediction actually comes true

In 1953, a telephone company chief predicted that therell be no escape from telephones in the future....


Latest News

Wellington Drive Technologies upgrades 2019 guidance

Wellington Drive Technologies Wellington, a leading provider of Internet of Things IoT solutions and energy efficient motors to the retail food and beverage industry, today announced an upgrade of its earnings guidance for the 2019 financia...

Texans rally past Colts to move atop AFC South

Deshaun Watson threw two scoring passes to DeAndre Hopkins, and the Houston Texans reclaimed sole possession of the first place in the AFC South with a 20-17 victory over the visiting Indianapolis Colts on Thursday. Watson passed for 298 ya...

Here's why Kate Middleton skipped Tusk Conservation Awards

A doting mother and Duchess of Cambridge, Kate Middleton, skipped the Tusk Conservation Awards gala because of her children. People magazine quoted sources over the reason why the Duchess skipped the event, her husband, however, was in atte...

Impetus Technologies India Recognized Among Top 25 'India's Best Workplaces in IT & IT-BPM 2019'

Great Place to Work the global authority in creating, assessing and identifying the Best Workplaces world over, recently recognized Impetus Technologies India Pvt. Ltd. in the Top 25 Indias Best Workplaces in IT IT-BPM 2019 list.A key diff...

Give Feedback