Bombay High Court Protects Arijit Singh’s Personality Rights from AI Exploitation

The Bombay High Court has ruled in favor of composer-singer Arijit Singh, stating that AI tools generating content using a celebrity's voice or image without consent violate personality rights. Justice R I Chagla's interim order restrains eight online platforms from unauthorized use of Singh's attributes, directing removal of related content.

The Bombay High Court has granted relief to composer-singer Arijit Singh, declaring that AI tools generating content using a celebrity's voice and image without consent violate personality rights. Justice R I Chagla issued an interim order restraining eight online platforms from using Singh's personality traits and directed them to remove all related content.

Singh had filed a petition claiming these platforms provided AI tools to synthesize artificial sound recordings mimicking his voice and attributes. The court recognized that celebrities are particularly susceptible to unauthorized AI-generated content, and agreed that Singh should be given interim relief.

The judgment emphasized that while freedom of speech allows for critique and commentary, it does not permit exploiting a celebrity's persona for commercial gain. The court highlighted that unauthorized AI content manipulates a celebrity's personal identity and undermines their control over their image, thereby protecting Singh's personality rights.