SA20 Season 2: Economic Game Changer for South Africa
SA20's Season 2 significantly boosted South Africa's GDP with an impact of USD 238 million. The league fostered job creation, stimulated local businesses, and increased international tourism, surpassing its first season's economic contributions. The success of the league highlights its growing influence on South Africa's economy and future sports development.
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SA20 Season 2 has proved to be a major driver of economic growth in South Africa, generating an impressive USD 238 million impact on the nation's GDP. An independent report outlined key statistics in employment, GDP contributions, and expenditure, noting that Season 2 surpassed the inaugural season's economic impact of USD 227 million. The 34-match event, held from January 10 to February 9, 2024, across six cities, substantially supported local businesses, stimulated job creation, and fostered economic growth.
The report highlights include the creation of 8,077 annualized employment opportunities, USD 83 million in direct expenditure, and USD 55.3 million contributed to household incomes. According to League Commissioner Graeme Smith, the event's economic impact underscores the league's growing influence within the country, further aiding South Africa's preparation for the 2027 Cricket World Cup.
Season 2 attracted over 38,000 interprovincial spectators and nearly 6,000 international visitors, with 10 matches selling out and over 380,000 attendees in total. It also saw unprecedented viewership on SuperSport's Premium Channel. Looking ahead to Season 3, the SA20 League plans to invest in young talent and has launched the Schools SA20 competition. It kicks off on January 9, 2025, with Sunrisers Eastern Cape hosting MI Cape Town at St George's Park in Gqeberha.
(With inputs from agencies.)
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