Sky-High Prices and Empty Lots: New Jersey Hotel Struggles Ahead of World Cup

As the 2026 FIFA World Cup approaches, hotels near MetLife Stadium, New Jersey, face unexpectedly low bookings despite steep price hikes. The World of Blue hotel charges $450 for parking during the final, with rooms at $2,300. Analysts cite high costs and limited affordable lodging as deterrents for fans.

With the 2026 FIFA World Cup just days away, the scene at a New Jersey parking lot offers no hint of impending value, even as nearby hotels ramp up prices. The World of Blue hotel is charging a hefty $450 parking fee for the tournament final, held at MetLife Stadium directly across the highway.

World of Blue's room rates skyrocket to $2,300 for the final, a steep increase compared to post-tournament pricing. However, hotel occupancy remains low, with bookings reaching only 30% during preliminary games and 4% for the final, as high ticket prices and travel costs deter fans.

While New Jersey hoteliers anticipated a rise in bookings, demand has not met expectations. Many fans prefer New York City, despite the city's lower hotel bookings compared to past years. Industry experts suggest that interest may intensify as the tournament progresses into later rounds.