Soccer-Manchester United sign new partnership deal with Alibaba

Premier League soccer club Manchester United have agreed a partnership deal with Alibaba which will see the Chinese e-commerce giant provide club content on its online video company Youku.com and develop a future store on the company's business-to-consumer platform Tmall.com.

"We are always looking for new ways to engage with fans there and this partnership with Alibaba enables them to connect with the club directly through one of China’s most popular video streaming platforms," said Manchester United Group Managing Director, Richard Arnold in a statement.