Left Menu
Development News Edition

Snapchat launches AR-enabled Friendship Time Capsule

Snapchat has recently rolled out an AR-enabled Friendship Time Capsule feature that allows users to see how their friendship will look like in the future, in response to findings from its Friendship Report 2020.

ANI | New Delhi | Updated: 30-10-2020 13:43 IST | Created: 30-10-2020 13:43 IST
Snapchat launches AR-enabled Friendship Time Capsule
Representative image. . Image Credit: ANI

Snapchat has recently rolled out an AR-enabled Friendship Time Capsule feature that allows users to see how their friendship will look like in the future, in response to findings from its Friendship Report 2020. This comes after the company Snap Inc. released its second global Friendship study, interviewing 30,000 people across sixteen countries and interviewing global experts, to explore how the COVID-19 pandemic and global issues have impacted friendship.

The Friendship Time Capsule feature has been launched in response to findings from the report. The fun new feature allows friends that can't be together in person, to create new shared memories through AR on Snapchat. The Snappable uses machine learning to allow friends to get a glimpse of their friendship in a variety of scenarios in the future.

Musician and a youth icon Armaan Malik tried his hands on the new feature to reach out to his childhood friend Krish. "Krish and I go way back; we became friends when we were both in the fourth grade. There are friends, there is family, and there are friends that become family; Krish is that friend for me," the 25-year-old singer said.

"Even if we don't stay in touch with each other owing to our busy schedules, we always pick up from where we left off and it's as easy as it always has been. That's what true friendship is all about. And, while we can't be together at the moment, I tried Snap's Time Capsule Lens to capture some fun moments with him," he added. The Friendship Report showed that the COVID-19 pandemic has led to over a third of friendships (globally) being affected in some way.

In India, COVID has further accelerated the importance of digital connections with nearly 91 per cent saying that they have helped friends maintain their relationship, regardless of age. This is much higher compared to the global average. Nearly four out of five friends, 87 per cent say they relied on digital communication to stay connected through the lockdown in India. For 76 per cent of the ones surveyed, those conversations have been deeper, rather than focusing on surface-level topics

Even though there's been an uptick in outreach to friends, COVID-19 has also led to loneliness for some Indians. Half of those surveyed by Snap said they've felt lonely since the pandemic started, simply because they couldn't see their friends again, which is 13 per cent higher than pre-COVID-19. The upside is that, with the pandemic causing so much isolation, people genuinely want to reach out and check in on those they care about. More than half of the people almost 54 per cent say their friendships are more important to them now and nearly three-quarters, 74 per cent of us are making an intentional choice to reach out to friends that they haven't spoken to in a while

This may explain why there was a marked difference between Snapchatters who often communicate visually - and non-Snapchatters - with Snapchatters becoming closer to friends during the pandemic. Friendship researcher Donya Alinejad describes the importance of visual communication as creating "co-presence" which results in "a feeling of being together when you're actually physically distant."

Feeling as though we're actually together is important "for a whole host of reasons," Alinejad says, particularly "for those who are in need of or require a kind of emotional support." Looking at the (global) data from prior to the pandemic, Snap found that the single event most likely to strengthen a friendship was taking a vacation together. (ANI)


TRENDING

OPINION / BLOG / INTERVIEW

Turbulence surrounding tobacco control in Ghana

... ...

Smart healthcare: IoT redefining the way healthcare is delivered

As the world is embracing the new wave of digitalization triggered by the pandemic and the arrival of 5G, the adoption of IoT devices will further boom. With adoption set to soar, IoT security issues and other challenges cant be ignored any...

Refugee compassion and response: Ideas to mitigate disasters now and in their future

Their homeland becomes a forbidden territory for them and more likely than not, their journey to foreign soil is no less traumatizing, not to say deadly. It is crucial to help refugees live a life of dignity and purpose....

Inadequate water infrastructure causes a tidal wave of coronavirus in rural Alaska

... ...

Videos

Latest News

EPFO gets Platinum Partner Award for highest transactions on UMANG App

Retirement fund body EPFO has been conferred Platinum Partner Award for registering the highest 25 lakh transactions on UMANG mobile phone application. On the occasion of UMANG app completing three years, Minister for Electronics and Info...

AP CM launches PM SVANidhi scheme, names it after himself

Andhra Pradesh Chief Minister Y S Jagan Mohan Reddy on Wednesday launched the PM Street Vendors AtmaNirbhar Nidhi PM SVANidhi scheme, meant for extending collateral-free loans up to Rs 10,000 each to street vendors, but named it after himse...

Kerala, West Bengal accept Centre's borrowing option to meet GST shortfall

Kerala and West Bengal have accepted the Centres borrowing proposal and will get Rs 10,197 crore through the special window to meet GST revenue shortfall. These are among the states that had opposed the borrowing plan. Governments of Ke...

U.S. surpasses 2,000 COVID deaths in a day with hospitals already full

Daily U.S. deaths from COVID-19 surpassed 2,000 for the first since May and with hospitals across the country already full, portending a surge in mortalities to come as the coronavirus pandemic casts a shadow over the holiday season.The dea...

Give Feedback