Nokia shares refreshed company and technology strategy

At MWC Barcelona 2023, Nokia shared a refreshed company and technology strategy to deliver sustained long-term growth. The Finnish firm also unveiled a new logo that it says is emblematic of an energized, dynamic, and modern Nokia.

Nokia said that the new logo is a symbol of collaboration, which it believes to be critical for realizing the exponential potential of networks - unlocking gains in sustainability, productivity, and accessibility.

"Today we share our updated company and technology strategy with a focus on unleashing the exponential potential of networks – pioneering a future where networks meet cloud. To signal this ambition we are refreshing our brand to reflect who we are today – a B2B technology innovation leader. This is Nokia, but not as the world has seen us before," said Pekka Lundmark, President and CEO of Nokia.

This is Nokia, but not as the world has seen us before. Our new brand signals who Nokia is today. We’re unleashing the exponential potential of networks and their power to help reshape the way we all live and work. https://t.co/lbKLfaL2OI #NewNokia pic.twitter.com/VAgVo8p6nG

— Nokia #MWC23 (@nokia) February 26, 2023

Nokia's refreshed company strategy is focused on delivering six pillars:

• Grow market share with service providers, driven by continued technology leadership
• Expand the share of Enterprises within its customer mix
• Continue to manage its portfolio actively
• Seize opportunities from sectors beyond mobile devices
• Implement new business models, such as as-a-Service
• Develop ESG into a competitive advantage and become the “trusted provider of choice” in the industry.

At MWC, the company also launched a new slate of products and services to demonstrate and enhance its technology leadership.