Gupshup Unveils India's First Conversational Buyer App on ONDC

Gupshup has announced the launch of India's first Conversational Buyer App on the ONDC network at their event in Delhi. The app enables easy product browsing and purchases via WhatsApp. This initiative aligns with ONDC's mission of democratizing digital commerce and aims to reach India's diverse and tech-savvy population.

Gupshup, a global leader in conversational cloud services, has announced the launch of India's pioneering Conversational Buyer App on the ONDC network. Held at Conversations 2024 in Delhi, the flagship event highlighted how the app allows consumers to easily discover, browse, and purchase products via a WhatsApp interface, eliminating the need for multiple mobile apps.

According to Beerud Sheth, CEO of Gupshup, the app is designed to cater to India's diverse population, leveraging WhatsApp's widespread usage to simplify digital commerce. 'Gupshup's Buyer App on ONDC will revolutionize digital shopping, making it accessible to everyone, irrespective of language or technical skills,' Sheth stated.

Gaurav Kachhawa, Chief Product Officer at Gupshup, emphasized the app's AI-powered natural language interactions, which facilitate personalized customer experiences. Available in Beta, the Buyer App is poised to offer extensive capabilities, including ordering food and beverages directly on WhatsApp. Future updates will incorporate additional conversational channels, enhancing merchant and business participation in the ONDC eCommerce ecosystem.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)