Samsung's Strategic Focus on Indian Market Bolstered by R&D and Partnerships

Samsung considers India a crucial market, with Noida and Bengaluru emerging as its major R&D hubs. The company is collaborating with Indian component partners to bolster operations. At Samsung Unpacked 2024, it showcased new products, including the Galaxy Ring and foldable smartphones, emphasizing the importance of Indian R&D contributions.

Samsung Electronics has underscored the importance of the Indian market, highlighting Noida and Bengaluru as major R&D centers, according to TM Roh, President and Head of Mobile eXperience (MX) Business.

Speaking at Samsung Unpacked 2024, Roh revealed that the company continues to collaborate with Indian component partners to enhance its supply chain and infrastructure. This aligns with Samsung's strategic plans to introduce new flagship products developed by its Indian R&D teams.

Among the latest launches are the Galaxy Ring, a health-focused wearable device powered by Galaxy AI, and the sixth-generation foldable smartphones, Galaxy Z Fold6 and Z Flip6, both manufactured in Noida. Roh expressed optimism about the rising demand for foldable devices in India and the significant role of Indian R&D in driving innovation.