Pixxel Launches Aurora: Revolutionizing Earth Observation with User-Friendly Satellite Imagery Analysis

Bengaluru-based Pixxel introduced Aurora, an intuitive Earth Observation Studio designed for easy remote sensing analysis. Developed in-house, it simplifies satellite imagery analysis and supports a broad array of datasets. It aims to benefit sectors like agriculture, forestry, and energy by integrating Earth observation data into core operations.

Bengaluru-based space start-up Pixxel has announced the launch of Aurora, a groundbreaking Earth Observation (EO) Studio. Designed to simplify remote sensing analysis, Aurora eliminates the complexities typically associated with traditional software.

Pixxel's in-house development effort has produced a seamless platform with an extensive archive of open-source and commercial datasets. The integration of Pixxel's hyperspectral imagery is expected by the end of 2024. 'We aim to allow users to gain insights swiftly without grappling with complex data processing,' said Awais Ahmed, Pixxel Founder and CEO.

Aurora features a no-code environment, offering ready-to-use models, enabling users to visualize different satellite imagery, customize workflows, and implement analytical models rapidly. Employing a customer-centric approach, Aurora is set to aid various sectors, including agriculture, forestry, mining, climate tech, and energy, to leverage Earth observation data efficiently.

Additionally, Pixxel intends to deploy six commercial-grade hyperspectral satellites, referred to as 'Fireflies,' within the year.

(With inputs from agencies.)