India's Smartphone Market Bounces Back in 2025

India's smartphone market experienced an 8% YoY growth in volume and an 18% increase in wholesale value in Q2 2025. The recovery was propelled by new launches, strong sales, and economic improvements. The ultra-premium segment saw significant growth, with brands like vivo, Samsung, and Apple leading.

In a remarkable turnaround after a quiet first quarter, India's smartphone market bounced back with an 8% year-on-year rise in volume and an 18% surge in wholesale value in Q2 2025, according to Counterpoint Research. This resurgence was fueled by a 33% year-on-year increase in new product launches, aggressive marketing campaigns, and strong summer sales.

The iPhone 16 emerged as the most-shipped device during this period, demonstrating significant consumer demand. The market's recovery was further bolstered by a favorable macroeconomic environment characterized by a drop in retail inflation to a six-year low and repo rate cuts by the central bank, making financing more accessible to consumers.

As a result, the ultra-premium segment, defined by devices priced over Rs 45,000, experienced a remarkable 37% year-on-year growth, marking it as the fastest-growing price tier. Vivo led in market volume with a 20% share, while Samsung and Apple were top contenders in value terms, each holding a 23% share.