AI Powerhouses Offer Freebies to Capture India's Growing Market

OpenAI, Google, and Perplexity are competing for artificial intelligence users in India by offering free plans. This strategy aims to acquire invaluable multilingual training data. Companies like Reliance Jio and Airtel provide platforms for reaching millions of users, significantly boosting engagement and filling gaps in AI models.

The competition among AI giants OpenAI, Google, and Perplexity has intensified, particularly in India, where they're offering free plans to engage a vast pool of users. This strategy is part of an effort to gather valuable multilingual training data from one of the largest smartphone markets worldwide.

Companies are leveraging India's low mobile data costs and vast user base to promote their AI tools. Reliance Jio and Airtel support this drive by enabling access to millions of potential customers, significantly boosting daily active users for products like ChatGPT and Gemini.

Experts say this approach will help refine AI models, taking advantage of India's linguistic diversity for stress-testing complex communication patterns. While users enjoy free AI tools, concerns about data privacy and harvesting remain, underscoring the fine balance these companies must navigate.

(With inputs from agencies.)