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Global Travel Industry to gather at ReCONNECT Virtual Expo, to prepare for Reopening of Tourism Worldwide

Domestic as well as international destinations that open faster and with least restrictions are likely to tap into the pent-up demand in the coming season. Mauritius Tourism Promotion Authority and Kenya Tourism Board have joined ReCONNECT as Premium Partner Countries.

PTI | Mumbai | Updated: 17-09-2020 10:40 IST | Created: 17-09-2020 10:20 IST
Global Travel Industry to gather at ReCONNECT Virtual Expo, to prepare for Reopening of Tourism Worldwide
Representative image Image Credit: ANI

The Indian Government has mandated states to do away with any restrictions on the movement of persons within the country. The policy of unrestricted travel first announced in Unlock 2 has been reiterated in Unlock 3 and 4 guidelines and the states are now lifting restrictions like e-passes, COVID-19 tests, and quarantine, etc. The states who allow unrestricted access are likely to benefit from huge pent-up demand, as the air, rail, and road transport also open up. Yet only about a dozen states have implemented travel without any restrictions and rest are expected to follow soon. Domestic air travel has resumed to the level of one-third of its usual levels and is likely to come back to normalcy within the end of the year 2020 as anticipated by the aviation ministry. Countries are also preparing to reopen as the risk perceptions of travel have considerably subsided. Though it may be a while before full normalcy is established, countries that open faster and with least restrictions are likely to tap into the pent-up demand in the coming season. Domestic travel reopening fully is a strong precursor to that happening internationally. It is noteworthy that domestic air travel in China is reported to have recovered to 84% of what it used to be in 2019. Domestic as well as international destinations that open faster and with the least restrictions are likely to tap into the pent-up demand in the coming season. Given the widespread nature of the pandemic, now it is being realized that lockdowns are a blunt instrument and widespread travel restrictions are not required, as per WHO.

In the above backdrop, the global travel industry is assembling at the virtual travel expo - ReCONNECT on 18th September, hosted by the organizers of India's leading travel trade show OTM Mumbai. ReCONNECT is a virtual platform to help 3000+ travel industry professionals to restart the dialogue for the resumption of domestic and international travel, as the restrictions are gradually lifted. In the inaugural session of ReCONNECT, the keynote address on Reconnect and Restart Tourism will be delivered by Sanjiv Agarwal, Chairman & CEO, Fairest Media, Editor & Publisher, Travel News Digest.

Dignitaries who will grace the inauguration include Shri Prahlad Singh Patel, Minister of State for Tourism (I/C), Govt. of India, Meenakshi Sharma, IAS, Director General, Ministry of Tourism - Govt of India, Arvind Bundhun, Director, Mauritius Tourism Promotion Authority, Jenu Devan, IAS & Managing Director, Gujarat Tourism and Jabed Ahmed, CEO (Additional Secretary), Bangladesh Tourism Board. Mauritius Tourism Promotion Authority and Kenya Tourism Board have joined ReCONNECT as Premium Partner Countries. Tourism Fiji and Spain Tourism are Official Partners while Bangladesh is the Partner Country. Singapore Tourism Board is exhibiting as the Feature Country. Frankfurt Tourism, Visit Brussels, and Zagreb Tourist Board will also be present as Feature Destinations for the first time.

Destinations like Azerbaijan, Belgium, Croatia, Ethiopia, Germany, Japan, Kenya, Madagascar, Maldives, Mauritius, Singapore, Thailand, Zimbabwe, Jamaica, and many others will be represented at the event. Amongst the Indian States, Gujarat Tourism will be present as the Premium Partner State. The Ministry of Tourism, Govt of India is also setting up a virtual booth at ReCONNECT, extending its vital support for reopening tourism.

Indian Hotels Company Limited (IHCL) has joined in the capacity of the Hospitality Partner. hello GT and Technogram are the event's Travel Technology Partners. above has come onboard as the DMC Partner. ReCONNECT will take place on a proprietary virtual platform that allows ease of doing business where destinations can e-meet with their buyers and media to rebuild confidence and re-energize travel. Using the AI-powered Smart Matchmaking tool, sellers can connect with the most relevant buyers for digital networking. Virtual brand promotion, video conferencing, and screen sharing are all a part of ReCONNECT.

Over 4,000 buyers have registered for the virtual event. Travel agents, corporate buyers, wedding planners, and event managers comprise a diverse base of buyers interested in meeting with 200+ B2B suppliers representing 500+ destinations from 18 countries in the virtual show. The event is also hosting a global Conference Programme with the best minds of travel & tourism from India, Asia, and beyond. More than 25 leaders from Bidroom, Genesys Digital, Lonely Planet India, Reliance, SAP Concur, Travelstop, Thomas Cook are going to discuss travel in a post-COVID world.

ReCONNECT is supported by travel associations like TAAI, TAFI, OTOAI, ADTOI, MTOA, IATO, IATTE, Skal International Mumbai South, ETAA, NIMA, SITE, SATA, GTAA, TOSG, TAAN, VTA, ATAA, TAAS, TAG, TTAUP, HHTDN, EHTTOA, SIGTOA, TTAA, TAAP, UTEN, TLC, SGTCA, and TAHAT. The virtual event is designed to provide the long-awaited booster shot to the Indian travel trade community and their global partners, in the wake of lockdowns. Visit the ReCONNECT website for more details.


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